TotalEnergies Brand Ambassador
Campaign with Kalidou Koulibaly
This one was really fast track. We had a the brief on short notice and had to create a strategy to announce the collaboration between TotalEnergies and Kalidou Koulibaly.
Our big idea was about Energies, which is the essence of the company, but which also drives top-level athletes as Kalidou when they are on the pitch :
Together for new energies.
This idea was applied to billboards, advertising films and digital activations.
Here's a summary of the team's work.
Agence : Caractère Conseil
Client : TotalEnergies Marketing Sénégal
Marque : TotalEnergies
Direction Creative : Muriel Kla
Direction Artistique : Sidy Mohamed Kandji
Infographiste : Maimouna Gassama
Team Strat : Ali Diouf / Mactar Diallo
Social Media Team : Mactar Diallo / Ousseynou Samb
Commerciale : Fatima Diallo / Binta Diallo
Réalisation : Seleman Dièye
Photographie : Clément Tardif
